I started with a purse I found at Goodwill. The one I found is made to look like crochet. You should be able to use any purse that has a good open weave. Here is the purse I used before I crocheted on it.
As you can see this purse has obvious rows. There are nine rows so I crocheted a different color of ruffle in to each of these rows. I used sock yarn and it took about 30 yards of each color for a total of approximately 300 yards of yarn. To make the ruffles I did six fpdc in each spot (see below). I think if you use heavier yarn it would take less yarn and you probably could do less fpdc in each spot to make a ruffle.